英國觀光服務業期待2019年春節假期中國遊客帶來佳績（中英文對照）

credit: Johannes Plenio/ pexels-photo

英國觀光服務業期待2019年春節假期中國遊客帶來佳績

·   UK hospitality sector looks forward to Chinese New Year boost 

     20190125

英國觀光服務業期待2019年2月5日開始的春節假期，中國觀光客帶來大量商機。

The UK is expecting a boost in visits from China as Chinese New Year approaches on Tuesday, February 5th. 

從機票預售資料看到今年1月30日到2月12日期間，從中國到英國的機票銷售比去年春節假期成長24％。

Forward flight booking data showed that bookings from China to the UK were up 24 per cent from Wednesday, January 30th to Tuesday, February 12th, compared to the period when Chinese New Year fell last year. 

若再看遠期票務，今年上半年從中國到英國的機票預售比2018年同期增加31％。

Longer term forward booking data shows that bookings from China to the UK were up 31 per cent from January to June this year compared to the same period in 2018. 

英國旅遊局預估2019年將有48萬3千位中國旅客到訪，比2017年提昇43％，並帶來超過10億英鎊的消費，增長50％，成為英國十大來客市場之一。

VisitBritain is expecting 483,000 visits from China in 2019, up 43 per cent on 2017, with Chinese visitors expected to spend more than £1 billion this year, up 50 per cent, moving it well into the UK’s top ten markets.  

中國新年假期是中國人旅遊旺季，英國正準備舉辦一些亞洲以外最大的慶祝活動。

Chinese New Year is a prime time to travel for the Chinese and the UK is gearing up to host some of the largest celebrations outside of Asia. 

活動包括利物浦的三天慶典、曼徹斯特的遊行、伯明翰和利茲的節慶與表演，以及從查林十字街到倫敦唐人街的遊行，還有愛丁堡舉辦首次的中國新年節慶。

Events include three days of celebrations in Liverpool, parades in Manchester, festivals and performances in Birmingham and Leeds to a street parade from Charing Cross to Chinatown in London and the first ever Chinese New Year festival in Edinburgh. 

英國旅遊局局長派翠西亞‧葉慈表示：「我們希望英國成為旅行者的首選目的地，因此很高興看到來自全球最有價值的出境市場—中國—未來幾周和幾個月強勁的預訂（機票、酒店）情形。

VisitBritain director, Patricia Yates, said: “We want the UK to be the number one destination for travellers so it is great to see forward bookings looking strong in the coming weeks and months from China, the world’s most valuable outbound market. 

她表示，英國旅遊局將中國視為非常重要的市場，我們希望為在英國旅遊的中國遊客提供世界一流的體驗和接待。

“China is an extremely important market for VisitBritain, and we want to provide a world-class experience and welcome for Chinese visitors who travel here. 

她說，我們寄望於已經看到的成長趨勢，結合合作伙伴如英國航空公司及攜程旅行網，把一般人想要旅行的念頭轉化為實際的預訂行動，並透過區域樞紐讓遊客更輕鬆地造訪和探索英國，推動我們雄心勃勃的中國遊客倍增計劃 。

“We’re building on the growth we have seen, working with partners such as British Airways and Ctrip to convert the inspiration to visit into bookings and making it easier to visit and explore more of the UK through regional gateways, driving our ambitious plans for growth.” 

中國人常將英國列為優先的旅遊目的地。

Chinese perceptions of Britain as a visitor destination are strong. 

在中國人心目中，2018年安霍爾特國家品牌指數的50個國家中，英國排名第二，比2017年上升2名，而英國的亮點城市和都市景點也排名甚前。

China ranked the UK second out of 50 nations for its overall brand in the 2018 Anholt Nation Brands Index, up two places from 2017, also ranking the UK highly for its vibrant cities and urban attractions. 

中國旅客是在英國消費最高的遊客群之一，造訪期間平均花費2,059英鎊，是全部遊客平均消費水平的三倍多。

Visitors from China are some of the UK’s highest spenders, spending on average £2,059 during their visit, more than three times the all-market visitor average. 

每22個中國旅客，就幫英國旅遊業創造了一份工作機會。

For every 22 visits from China one job is created in the tourism industry. 

旅遊業佔英國經濟產值1,270億英鎊，創造就業機會並促進全國和地區的經濟成長。

Tourism is worth £127 billion to the UK economy, creating jobs and boosting economic growth across its nations and regions. 

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