2016-2025東協觀光發展策略及行動方案中英對照

策略一：強化競爭力使東協成為單一旅遊目的地

Strategic Direction 1: To Enhance The Competitiveness of ASEAN As A Single Tourism Destination

項次

No

策略行動

Strategic Action

做法

Activities

1.1

加強市場行銷

Intensify Promotion And Marketing

強化東協觀光統計架構

1.1.1 Enhance the ASEAN tourism statistical framework

擴大東協區域景點行銷計畫

1.1.2 Expand the ASEAN regional destination-marketing program

1.2

觀光產品多樣化

Diversify Tourism Products

持續推動目前的觀光產品，並尋求新的產品及市場定位。

1.2.1 Complete the ongoing and identify new product development and marketing approaches

支持發展東協次區域的景點/遊程，以促成更多觀光成果。

1.2.2 Support the development of ASEAN sub-regional destinations/corridors targeting more inclusive tourism outcomes

1.3

吸引觀光投資

Attract Tourism Investments

擬定東協觀光投資計畫，載明投資項目以吸引資金投入觀光建設及產品。

1.3.1 Prepare an ASEAN tourism investment program that identifies investment corridors where the convergence and consolidation of investments in tourism infrastructure and products will take place

促進更多的觀光服務自由化

1.3.2 Promote further liberalization of tourism services

1.4

提升觀光人力資本的質與量

Raise Capacity and Capability of Tourism Human Capital

繼續執行東協觀光專業人才相互承認協議

1.4.1 Continue the implementation of the ASEAN mutual recognition arrangement on tourism professionals (MRA-TP)

在東協觀光資源管理及發展網絡協定之下準備並實施東協觀光人力資源發展方案

1.4.2 Prepare and implement the ASEAN tourism human resources development plan in coordination with the ASEAN tourism resources management and development network (ATRM)

1.5

開展東協觀光設施、服務與景點標準

Implement and Expand ASEAN Tourism Standards for Facilities, Services And Destinations

調和與推展東協觀光標準認證系統到會員國的政策、法規及人力資源發展架構

1.5.1 Promote the adoption and implementation of the ASEAN tourism standards certification system into the policy and regulatory and tourism HRD framework of the Member States

建構與實施新的東協觀光標準

1.5.2 Identify and implement new ASEAN tourism standards

研議東協旅客權益保護準則

1.5.3 Develop ASEAN tourist protection guidelines

1.6

開展彼此串連及景點本身的公共建設

Implement and Expand Connectivity and Destination Infrastructure

改善東協空運串連以實現東協單一航空市場目標

1.6.1 Enhance ASEAN Air Connectivity by supporting implementation of the ASEAN Single Aviation Market (ASAM)

強化海洋與河流旅運設施以發展河海觀光

1.6.2 Promote the development of cruise and river tourism including its infrastructure for sea and river cruise

相互承認駕照以促成東協會員國間的跨國自駕遊

1.6.3 Implement the Agreement on the Recognition of Domestic Driving Licenses issued by ASEAN Countries to promote drive/overland tourism across ASEAN

發展主要遊程間的公路網

1.6.4 Promote the development of road connectivity along major tourism corridors

1.7

改善旅行便利性

Enhance Travel Facilitation

撰擬白皮書以實現東協會員國間及國際旅行的便利性（2002東協觀光協定第2章）

1.7.1 Prepare white paper to implement the facilitation of intra-ASEAN and international travel (Article 2 of ASEAN Tourism Agreement 2002)

策略二：確保東協觀光可持續及全方位的發展

Strategic Direction 2: To Ensure That ASEAN Tourism Is Sustainable And Inclusive

項次

No

策略行動

Strategic Action

做法

Activities

2.1

提升觀光價值鍊中在地社區及公私部門的參與

Upgrade Local Communities and Public-Private Sector Participation in the Tourism Value Chain

開展與執行在地社區及私部門參與觀光發展的策略

2.1.1 Develop and implement the strategy on participation of local communities and private sectors in tourism development

2.2

優先保護與管理世界遺產地，確保安全與保安

Ensure Safety and Security, Prioritize Protection and Management of Heritage Sites

與官方機構及組織合作以協助東協重要旅遊地的安全、保安及保護

2.2.1 Work with official bodies and organizations in support of safety, security, and protection of key destinations in ASEAN

與官方機構及組織合作以協助保護與管理世界遺產地

2.2.2 Work with official bodies and organizations in support of the protection and management of heritage sites

2.3

增進環境保護與氣候變遷的投注

Increase Responsiveness to Environmental Protection and Climate Change

與官方機構及組織合作致力環境保護並提升對氣候變遷的投注

2.3.1 Work with official bodies and organizations to address environmental, and enhance climate change responsiveness

編製結合環境保護與氣候變遷之減緩、調適及恢復的指導方針

2.3.2 Prepare a manual of guidelines for incorporating environment and climate change mitigation, adaptation, and resilience